NBC'S LATEST PROJECT "TO CATCH A RATINGS BEATING" COSTING NETWORK MILLIONS

NBC Refunds Advertisers Due To Ratings Shortfalls

Reuters December 11, 2007 10:45 PM

Read More: Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, the first time a network has taken such a step in years, media buyers said.

Networks usually offer make-goods -- free advertising slots -- in the event of such shortfalls. But NBC has none to give. In fact, no broadcast network has much ad inventory left between now and year's end -- except for, perhaps, a handful of units the week between Christmas and New Year's, and that doesn't do much for advertisers chasing holiday shoppers.

{Well who in the RSO community could not get a thrill out of a news story like this? NBC has "whored" itself out to pervjustice.com in the name of ratings and profit with the so called "to catch a predator" series.

Their house of entrapment and lies has emploded in a dramatic way over the past 6 mos. With the Murphy TX incident along with several lawsuits against NBC as well as PJ the whole series has been put on hold.

More and more information has been leaking out about how PJ talks potential "busts" into showing up for meetings at sting houses when they start having second thoughts or outright say they don't want to meet.

PJ Omits the text of their cronies talking these people into going thru with these meetings. Also the cat is out of the bag as far as NBC'S huge payoffs to PJ calling them consulting fee's.

I will absolutely love watching NBC and PJ implode more and more in 2008 and I hope NBC has to file chapter 7 when this is all finished. }


http://www.huffingtonpost.com/2007/12/11/nbc-refunds-advertisers-d_n_76387.html